Publish the material
The Impact of Social Media Marketing on Generation Z's Intention to Attend International Concerts in Kazakhstan
Category:
Research
Published:
06.10.2026
Topic:
Business and Economics
Language:
English
Keywords:
social media marketing, Generation Z, concert attendance, influencer marketing, event marketing, Kazakhstan
Abstract:
This study examines how social media marketing influences Generation Z’s intention to attend international concerts in Kazakhstan. Using survey data from 120 respondents, the research explores how social media advertising, content, and engagement affect young people’s interest in attending international concerts and their purchasing decisions.
Can a Free-Sample Report Convert Local Small Businesses Into Paying Market-Research Clients?
Category:
Research
Published:
18.09.2026
Topic:
Business and Economics
Language:
English
Keywords:
Small business, market research, competitive intelligence, free trial, customer conversion, perceived value, perceived risk, consulting, market intelligence, Gyumri, Armenia
Abstract:
My research examines whether giving local small-business owners a free sample of a market-research report makes them more likely to pay for a recurring service. I will compare businesses that receive a free competitive and foot-traffic report with those that receive only a direct sales pitch. The study will measure conversion rates, decision time, and owners’ reasons for accepting, declining, or delaying the offer.
The Evolution of Business in the Age of Artificial Intelligence: Historical Development, Current Impacts, and Projections for 2046
Category:
Article
Published:
17.08.2026
Topic:
Business and Economics
Language:
English
Keywords:
Artificial intelligence, business transformation, productivity, digital economy, future of work, generative AI
Abstract:
A comparison of the impact of AI in the past versus today, as well as the future development of AI-driven business.